Sponsorship and donation activities
Pražská energetika considers sponsorship and donation activities an important part of building a positive company image and reputation. The objective of sponsorship activities is to present PRE as a dynamic company, positively and openly communicating with the public. It must be added that the philosophy of PRE sponsorship in the conditions of a transforming economy and the gradual liberalisation of the energy market may not only serve publicly beneficial purposes, but may also play an important communication role. When deciding about each project, PRE also considers which target group to select and how the project in question will address it.
Selected partners who were provided with sponsorship contributions in 2009:
- ZŠ Praha 3, Lupáčova 1/1200 (basic school Lupáčova) – purchase of computer technology and software for the needs of the "Progress" Project,
- Vysoká škola zdravotnická, o. p. s. (Medical University) – purchase of computer technology to equip special classrooms,
- PALESTRA University of Physical Education and Sport – additional IT equipment for the school,
- Endowment Fund Helping Hand – support of medically, socially and physically handicapped patients,
- Královské Vinohrady Teaching School – equipment for the Burns Clinic.
Advertising events in the cultural area were organised with the following partners:
- Febiofest – 16th annual festival "Febiofest 2009",
- GEJZÍR – Art exhibitions organised in the company seat,
- V. P. ART – "Prague Junior Note 2009" music competition,
- Pavel Šporcl – "Gipsy Way" tour,
- Islands – 9th music festival "United Islands of Prague 2009",
- MAX-Corporation, a.s. – concerts at the Municipal House.
Sport sphere:
HC Slavia is a long-term partner of PRE and in recent years the company co-operates also with HC Sparta Praha – the second representative of Prague in the ice hockey extra league. PRE has also commenced co-operation with several football teams in Prague focusing on their junior teams. These are namely AC Sparta Praha, CU Bohemians Praha – and last but not least – FK Slavoj Vyšehrad.
In the sport sphere PRE participated in the following events:
- Advertising partner of HC Sparta Praha during the HC Sparta Praha ice hockey extra league match in the T-Mobile Arena,
- Advertising partner of HC Slavia Praha,
- Advertising partner of FK Slavoj Vyšehrad,
- Advertising partner of AC Sparta Praha football – junior teams
- Advertising partner of CU Bohemians Praha football – junior teams
- Advertising partner of TJ Motorlet Praha – junior teams
